Best Ways to Utilize SEO & UX Hand in Hand
As marketers continue to evolve in the digital era, so do current practices and methods within the field. Nowadays, search engine optimization (SEO) and user experience (UX) are two of the most important to take into consideration when working on any type of digital project. Utilizing these two elements together often produces the best results.
Integrating search engine optimization and user experience hand in hand offers your website targeted exposure and better user experience, making it a win-win solution. The way you integrate this practice will vary based on the type of project and client. As we look at the best ways to utilize SEO & UX hand in hand for SEO, let’s go over the basics.
1. Understand the Design of Your Page
The very first item to consider when integrating SEO and UX for SEO is to understand the design of your page. Begin by taking a look at the website structure which outlines the elements of the web page and how they interact. When going through this structure, start from the ground up by looking at the content, its importance and its relevance to the other aspects of the website.
Next, evaluate the navigation of the website to make sure it is easy to use and intuitive. This navigation should align with the other features on the website while also providing users a way to interact with products or services. Following navigation, go over the user interface (UI) which is the visual exterior of the effects moved when interacting with the website.
In many cases, the UI is the only aspect of the page that is visible to the user, making it essential to test a few different designs and layout options to provide the optimal experience. Establishing the best structure, navigation and UI can improve the user experience while also providing it search engine optimization benefits.
2. Get Insight from Your Customers
Another great benefit of SEO & UX for SEO is the ability to get insight from your customers. Understanding what your target audience is looking for and the type of experience they will have when visiting the website is essential. Therefore, creating surveys or focus groups to better understand what the user wants is a great way to increase website optimization and improve the page usability.
It’s easy to get carried away when implementing changes on the website, however, make sure to research the end user and their needs first. Pulling research from analytics and surveys can help point out mistakes you might have not seen with the website, as well as uncover potential opportunities to help move your website forward.
3. Keep It Responsive
The rise of smartphone and tablet browsing has forced website owners to adapt and make sure their websites are mobile-friendly. Having a website that is responsive and optimized for phones and tablets is essential for providing users a great experience on the go.
Using the same practices mentioned above to understand the design of your page can do wonders in this case. Utilizing a mobile-friendly design can help improve speed and reduce bounce rate, while also allowing your website to rank better in related searches.
Supplying your users with a great experience on their device of choice also portrays your website as progressive, reliable and modern which can increase trust and loyalty towards it.
4. Use Prototyping to Test Your Vision
To help check out the usability and design of the website, prototyping is an essential tool that can be used. Prototypes often provide a great baseline or proof of concept when working on the website.
However, it’s important to understand the website you’re creating by referencing the design structure, navigation and UI. Only after planning out the overall look and feel can a prototype be used to validate the design and usability aspects of the website. Even after the website launch, prototyping is beneficial as it can be used to update and refashion the website, ultimately pushing improvement and optimization.
5. Leverage SEO Practices
The SEO practices for a website typically include keyword research and optimization, optimizing meta tags, and improving website speed. But there are many more aspects to consider and it’s up to the website owner or SEO agency to understand them all.
Make sure to perform a full SEO audit of the website to see which factors can be improved or added. Furthermore, when figuring out which pages to focus on, start with the most visible pages such as home page, contact, and product pages.
In addition to integrating SEO practices, it’s important to test and track progress to see how the website is performing and make adjustments where needed. A simple yet effective way to check up on progress can be done through using Google analytics to measure the website’s user journey and interactable elements.
6. Be Mindful of Your Website Copy
The website copy is often an overlooked factor when looking at the website overall. Website copy carries importance for both user experience and search engine optimization. Having compelling content that interacts with the user can draw them in and keep them engaged.
When writing copy, keep in mind that search engines view density and relevancy as integral pieces to their crawling algorithm. Therefore, keywords should be well balanced throughout the content in order to avoid keyword stuffing and instead focus on the users. The content should also be entertaining, easy to read and provide value to the user. Utilizing SEO & UX hand in hand can help provide excellent website copy that is both friendly to readers and optimized for SEO rank.
7. Place Emphasis on Site Speed
Finally, placing emphasis on site speed is essential for SEO. A slow-loading website can lead to an increase in the bounce rate, resulting in visitors leaving the website. The longer a page takes to load, the higher the chance of visitors leaving and the higher the chance of disappointing users.
To increase the speed of a website and make it more usable, make sure to perform detailed analysis on the content of the website, optimize images, minify code, and reduce redirects as much as possible. Additionally, caching is also an effective way to reduce loading time and avoid persistent requests from being asked from the server.
Overall, Utilizing SEO & UX hand in hand is a sure way to create a website that is relevant, easy to use and provides optimal user experience. It’s dominant stance in the digital world has allowed it to develop over the years and offer more elements to consider, such as integration, design, and research. Practicing these focused points is essential for any website as it can open up new opportunities as well as help optimize existing resources.