Establishing a Solid Website Structure For Improved Visibility
Search engine optimization (SEO) is an important element of any website’s success. SEO is the process of increasing a website’s visibility on the internet. SEO helps websites to get more traffic, potential customers, and higher search engine rankings. It is a long-term task and takes time for the results to show.
Many SEO resources state the importance of SEO, but the reality is that SEO is incomplete without a proper website structure. A well-structured website provides a solid foundation for SEO. It helps Google to understand the relationship between website pages, prioritize certain pages, and recognize the value of a page for the user.
Today’s topic is about how to establish a solid website structure for improved visibility for SEO. We will discuss the vital elements of website structure and how they can help you in SEO. Let’s begin!
Define the Purpose of Your Website
Before you start building your website, you must define the purpose of your website. What is the goal that you wish to achieve through this website? Is it to attract more customers, increase brand awareness, or something else? To achieve the best results, decide what purpose you want your website to serve and design your website accordingly.
Make Your Website Easy to Navigate
A great website structure not only helps the website visitors, but it is also important for SEO. When Google crawls through your website, if it finds a proper navigation structure, it will understand the website better.
Google values a website which allows its users to find the content they need quickly. A good navigation structure helps your website’s users to find the content they are searching for easily. It also helps Google in understanding the structure of your website and how all the webpages of the website are related with each other.
Create Clear and Logical URL Structures
URL structure is another key element for establishing a solid structure for a website. URL structure is the part of the website’s address which appears after the “.com” part.
For example, the URL for Google’s website is www.google.com/search. The “/search” part of the URL is the URL structure.
Creating clear and logical URLs for the website pages helps Google in understanding the website better. It also helps the visitors of the website to remember the page URLs for further navigation. A clear and logical URL structure helps in enhancing the user experience.
Keep the Number of Clicks to a Minimum
Organizing your website content into logical categories and keeping the number of clicks to a minimum should be your primary goal while structuring your website. A proper website structure helps in keeping the number of clicks to a minimum.
You can also use internal linking to keep the number of clicks to a minimum. Internal linking helps visitors to stay on your website as they move from one page to another. This way, visitors will spend more time on your website, which is beneficial for SEO.
Make Sure the Website Loads Quickly
An important element of website structure is making sure the website loads quickly. Google does not favor websites or webpages which take a long time to load. You can use various techniques to make sure that your website loads quickly.
One key technique is to optimize images for faster loading time. Images are important for the website design, but large and non-optimized images can drag down the loading time of your website.
You can also use caching plugins and reduce the size of the HTML, CSS and Javascript files to make sure your website loads quickly.
Use Responsive Website Design
Using responsive website design is essential for good website structure. It means that the content of your website should be able to adapt to any device. Google has started giving preference to websites which offers a good user experience on multiple devices.
Responsive website design provides a good user experience and also gives a boost to SEO. A website which offers a good user experience is favored by Google and receives higher rankings on SERPs.
Make Sure the Content is SEO Friendly
Another important element of website structure is making sure that the content of your website is SEO friendly. Content is the king in SEO, and a website with good quality content is the most favored by Google.
Good quality content helps Google in understanding the website better and also helps in generating higher rankings for the website. Your content should have keywords which helps it in achieving higher rankings on SERPs.
Website structure is an important element of SEO. If done correctly, a well-structured website can give you a boost in SERPs and also enhance the user experience of your website.
The keys to establishing a solid structure for a website are defining the purpose of the website, making it easy to navigate, creating clear and logical URL structures, keeping the number of clicks to a minimum, making sure the website loads quickly, using responsive website design, and making the content of the website SEO friendly.
Follow these steps while structuring your website and you will be able to achieve better visibility and increased rankings on SERPs.
