Leveraging Non-Text Based Content
As technology has advanced, digital marketing strategies have also changed to keep up with the digital marketing trends. With the advent of numerous online content management systems, the digital space has become increasingly crowded with unique content from all over the world. To stay competitive in such a vast niche, one needs to optimize search engine ranking by leveraging non-text based content into their SEO efforts.
Non-text based content includes images, videos, infographics, podcasts, presentations or slide decks, visual explainer videos, AR/VR/XR content, webinars, etc.
The use of non-text based content does not only help in search engine optimization, but it has numerous advantages over traditional SEO efforts. It helps you stand out among the competition, displays your product or services more effectively, improves user engagement and attention, and helps to establish yourself as a subject matter expert.
Before we understand how to leverage non-text based content for SEO, it is necessary to understand why it is important.
Why Leverage Non-Text Based Content for SEO?
Non-text based content offers a visually attractive and comprehensive medium to showcase your product or services. Visuals can be more effective in conveying the message than text. Moreover, it is easier to create and modify visual content than textual content.
Non-text based content offers better chances of success when ranking in the search engine results page (SERP). Visuals are known to drive better engagement from viewers and thus, ranks higher than text-based content.
Furthermore, visuals offer variety and flexibility in content such as visual explainer videos, webinars, AR/VR/XR content, etc. which can be very useful for engaging visitors and driving them down the marketing funnel.
Thus, leveraging non-text based content can significantly improve your SEO efforts.
How to Leverage Non-Text Based Content for SEO?
Like any other SEO strategy, leveraging non-text based content should also be given significant attention and be properly executed. Here are a few tips to help you get started.
Visuals are great for SEO, but only when properly optimized. This means that you need to assign proper titles, captions, and file names, rather than leaving them as generic terms like “image1”. Also, make sure that the visuals are of high-quality and are of an optimal file size as it will decrease the time of loading.
Also, you need to assign proper alt and meta tags for visuals for them to be properly interpreted by search engine crawlers. For easier search engine crawling and faster loading, you can also compress the visuals.
Choose Appropriate File formats
Choosing the right file format is one of the most important tips when optimizing visuals for SEO. Images, infographics, and videos are shared in various file formats but not all of them are best for search engine optimization. For static images, you can use JPEG, PNG, or SVG, for animated gifs you can use GIF, and for videos, you can use MP4 or OGG, depending on the platform you are using.
Use Relevant Keywords
Just like text-based content, the use of relevant keywords is also important when optimizing visuals. Make sure to include relevant keywords in the titles, captions and file names of the visuals. This will make it easier for search engine crawlers to properly read and rank your visuals.
Use Structured Data
Structured data or ‘Schema Markup’ helps search engines understand the content better. Therefore, it is important to include a structured data markup to the visuals, as it is just as important as optimizing keywords and object titles. This will further optimize the visuals for the SERP and make it easier to read.
Interlink Your Content
Interlinking, which is the process of providing links to other relevant content on your website, is an important SEO strategy. Make sure to provide links to other related visuals and other content such as blog posts and videos that are related to this visual. This will increase traffic and help to draw the attention of the audience.
Repurpose Existing Content
Repurposing content is a great way to optimize visuals for SEO. Take existing textual content and convert it into visuals like infographics, videos, and even slides. This will help to attract more attention from viewers and also convey the message clearly.
Create Engaging Content
Finally, make sure to create visuals that are engaging. Quality visuals can make your website stand out from the competition and draw the attention of the audience. Also, make sure to keep your visuals fresh and up to date to make sure that your visuals stand out from the rest.
In conclusion, leveraging non-text based content into your SEO efforts can bring a significant improvement to your SEO efforts. This will not only increase your visibility in the SERPs but it will also help you engage your target audience and take them down the marketing funnel.
The few tips mentioned in the article should provide you with the information to understand how to leverage non-text based content for SEO. Try them out and see the difference for yourself.