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Leveraging Proper HTML Markup

Leveraging Proper HTML Markup

Given the increasingly competitive nature of search rankings, any edge that you can give your website sits favorably. This is why leveraging good HTML markup for search engine optimization (SEO) can be vital to your online success.

Search engines use HTML markup to determine how your website should be ranked in search engine results pages (SERPs). By correctly utilizing HTML marking, you are able to improve your visibility to potential customers and search engines while driving more organic traffic to your website.

In this article, we’ll be discussing why proper HTML markup is important for SEO, how you can use HTML to optimize your content, and some best practices to keep in mind when using HTML for SEO.

Leveraging Proper HTML Markup

What is HTML Markup & Why it Matters for SEO

HTML stands for HyperText Markup Language and is the cornerstone of web design. By using HTML fundamentals like headings, tags, links, images, and other elements, you can structure your website content in an easy to understand way.

HTML markup plays an important role in both the visual presentation of information and the usability of your website. When search engines crawl your website, they are able to use HTML markup to understand the relevancy of your content to certain searches or queries.

By properly utilizing HTML markup, you’re able to set up your web pages to better index by search engines. This will improve your visibility on SERPs and increase your chances of ranking higher.

Leveraging Proper HTML Markup for SEO

When planning your website structure, you should always think of how to properly structure it with HTML. This involves correct use of such HTML elements as headings, tags, anchor texts, alt texts, titles, links, meta descriptions, and meta tags.

The most important HTML element for SEO purposes is the heading tag. Heading tags are HTML tags used to denote the “head” of each webpage and passage. By using semantic HTML tags, you are able to organize the content of your webpages in an easily readable format.

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