Writing Poorly Structured Content
Have you ever been asked to write a piece of content that is “SEO friendly”? If so, chances are that you’ve done at least some research on SEO before starting the project. SEO is a complicated, ever-changing field and it takes a lot of time and effort to learn even the basics. But what often gets overlooked is the importance of content structure.
Good content structure is essential for SEO. It ensures that search engine crawlers can easily understand and index your website, which in turn will increase your rank and ultimately generate more traffic. Writing properly structured content is an important step in any SEO campaign, and it can provide a wide range of benefits.
However, writing well-structured content isn’t always necessary. In some cases, it may even be more beneficial to write poorly structured content. In this article, we’ll discuss the pros and cons of writing poorly structured content for SEO and provide tips for doing so successfully.
What is Poorly Structured Content?
Before we can discuss why you might want to write poorly structured content, it’s important to define what constitutes poor structure. Poorly structured content is content that is difficult for search engine crawlers to analyze. It includes elements like pages that lack proper headings, paragraphs that don’t flow logically, and content that is difficult to read.
In essence, poorly structured content is content that makes it difficult for search engines to understand what the topic of your piece is and how your content relates to other pages. Poorly structured content can include anything from content without any proper headings or formatting to pages that are filled with too many keywords and phrases that don’t make any sense.
Why Would You Want to Write Poorly Structured Content?
Writing poorly structured content for SEO can actually be a beneficial tactic. The search engine crawlers that crawl your website are usually looking for specific keywords that they can use to rank your website in search results. So, by writing content that goes against the grain and disregards proper structure and formatting, you can actually maximize your chances of getting your content to rank higher.
Also, by writing poorly structured content, you’ll have more opportunities to include more keywords. Poorly structured content allows you to get around many of the keyword limitations that search engines typically impose. You can stuff more keywords into your content in a way that search engine crawlers can’t easily detect, which can help increase your rankings.
Finally, when you write poorly structured content, it’s often easier to write. You don’t need to worry about proper formatting or structure, so you can focus on what you want to say without worrying about whether you’re doing it right or not. This can help speed up the writing process and can make it easier to create content quickly.
Tips For Writing Poorly Structured Content
If you’re going to write poorly structured content, you need to make sure that you do it correctly. Otherwise, you could end up hurting your SEO efforts rather than helping them. Here are a few tips to help you write poorly structured SEO content the right way:
1. Keep Content Length Short
Search engine crawlers usually only spend a few seconds “reading” each page of content. If your page is too long, the crawlers may not have enough time to absorb the information and index it properly. As such, it’s important to keep your content as concise as possible.
2. Keep Paragraphs Short
Just like your overall content length should be kept short, so should your paragraphs. Paragraphs that are too long will make it difficult for search engine crawlers to properly absorb the content and understand the main points. Keep your paragraphs to 3-4 sentences each, and try to keep the focus of each paragraph narrow and focused.
3. Include Keywords Strategically
When you’re writing poorly structured content, you have more freedom to use more keywords. However, it’s important to use them sparingly. Excessive keyword usage can have a negative impact on your SEO, and search engine crawlers can pick up on it quickly. Use keywords strategically and don’t go overboard with them.
4. Break Up Content Logically
Just because you’re writing poorly structured content doesn’t mean that you shouldn’t have any structure at all. Your content should be broken up logically, especially if you’re writing a longer piece. Use proper headings and subheadings to divide up your content and make it more readable.
Writing poorly structured content for SEO can be beneficial in some cases. It can help you get around keyword limitations and increase your chances of ranking higher. However, it’s important to do it the right way in order to get the best results. Use the tips outlined above to help you write poorly structured content the right way and maximize your SEO efforts.